The concept of our company was born in
May 2011 – on a road trip from West Kensington,
London to St. Emilion, Bordeaux. It started with a
conversation about Dr. Suzuki’s famous quote: “I am
an artist at living…and my work of art is my life”.
En route to St. Emilion, we kept our
palates and stomachs satisfied with snacks like
baguettes, cheeses, charcuteries from various
mini-mart of petrol stations. These may seem to be
rather ordinary to some people. To us, we were
grateful for French’s love for good quality food,
drinks and everything else in life – and we
thoroughly enjoyed and appreciated every pleasure
that came our way during the road trip. Despite the
long drive, we went home feeling extremely relaxed,
content and charged with creativity.
We have been defining our identity since then and finally,We have decided the name - Luxe Nova.