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About Us


The concept of our company was born in May 2011 – on a road trip from West Kensington, London to St. Emilion, Bordeaux. It started with a conversation about Dr. Suzuki’s famous quote: “I am an artist at living…and my work of art is my life”.

En route to St. Emilion, we kept our palates and stomachs satisfied with snacks like baguettes, cheeses, charcuteries from various mini-mart of petrol stations. These may seem to be rather ordinary to some people. To us, we were grateful for French’s love for good quality food, drinks and everything else in life – and we thoroughly enjoyed and appreciated every pleasure that came our way during the road trip. Despite the long drive, we went home feeling extremely relaxed, content and charged with creativity.

We have been defining our identity since then and finally,We have decided the name - Luxe Nova.


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